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Oriental and alluring, black oud is one of the rarest and most expensive of natural commodities. In many parts of the world, oud is more than merely a scent or a therapeutic product.
Known in the Middle East and the Gulf as “black gold”,
Oud has been embraced by Europeans and Americans in a big way in the last decade, both for its alluring and addictive scent, and its restorative skin care and medicinal qualities.
Traders, perfumers, aromatherapists, travellers, romanticists and writers have long grappled with the right words to describe the scent of oud.
Oud scents have subtle sweet, herby undertones which are barely noticeable at first before deeper notes come to the fore.Indeed, oud is all about depth with a permeating velvety spiciness which touches on sweet before deepening with an earthy profundity.
For interior environments, oud exudes a sense of opulence, luxury and comfort. It is the aroma of a candle-lit evening soiree but also one of relaxation, meditation and spirituality.
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